Professional Certificate in Display Ad Metrics Mastery
-- viewing nowThe Professional Certificate in Display Ad Metrics Mastery is a comprehensive course designed to equip learners with the essential skills to excel in the field of digital advertising. This course focuses on display ad metrics, a critical aspect of digital marketing that measures the effectiveness of ad campaigns.
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Course Details
• Understanding Display Ad Metrics: Impressions, clicks, click-through rates, and conversions. • Key Performance Indicators (KPIs): Measuring the success of display ad campaigns. • Data Analysis: Analyzing and interpreting display ad metrics. • Conversion Tracking: Setting up and tracking conversion events. • Attribution Models: Assigning credit to touchpoints in the customer journey. • Viewability: Measuring and optimizing ad viewability. • Frequency Capping: Managing ad exposure to avoid over-saturation. • Cost-Benefit Analysis: Evaluating the cost-effectiveness of display ad campaigns. • Data Visualization: Presenting display ad metrics in a clear and visually appealing manner.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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