Global Certificate in Online Ad Campaigns: Data-Driven Decisions

Name: Global Certificate in Online Ad Campaigns: Data-Driven Decisions
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The Global Certificate in Online Ad Campaigns: Data-Driven Decisions course is a comprehensive program designed to empower learners with the essential skills needed to excel in today's data-driven digital marketing landscape. This course focuses on online ad campaigns, providing a deep understanding of data analysis, audience segmentation, and campaign optimization.

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AboutThisCourse

In an era where businesses rely heavily on digital advertising, the demand for professionals who can leverage data to make informed decisions is skyrocketing. This course equips learners with the necessary skills to create and manage successful ad campaigns, analyze campaign data, and make data-driven decisions to drive business growth. By the end of this course, learners will be able to strategize, implement, and manage effective online ad campaigns, making them valuable assets in any organization. This course is a stepping stone for career advancement in digital marketing, providing learners with a globally recognized certificate and a competitive edge in the job market.

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CourseDetails

• Unit 1: Introduction to Online Ad Campaigns
• Unit 2: Data Analysis for Informed Decision Making
• Unit 3: Understanding Key Performance Indicators (KPIs) in Ad Campaigns
• Unit 4: A/B Testing and Optimization Techniques
• Unit 5: Audience Segmentation and Targeting Strategies
• Unit 6: Programmatic Advertising and Real-Time Bidding
• Unit 7: Social Media Ad Campaigns and Analytics
• Unit 8: Search Engine Marketing (SEM) and Google Ads
• Unit 9: Mobile Ad Campaigns and Analytics
• Unit 10: Cross-Channel Ad Campaigns and Attribution Modeling

CareerPath

The Global Certificate in Online Ad Campaigns: Data-Driven Decisions is a valuable credential for professionals in the UK digital marketing landscape. This section highlights the job market trends and skill demand using a 3D pie chart. In the UK, the need for professionals with expertise in online ad campaigns and data-driven decision-making is growing. According to our research, the following roles are in high demand: 1. **Digital Marketing Specialist**: These professionals design, implement, and manage digital marketing campaigns, including online ads. They often work closely with data analysts and marketing teams to optimize campaigns and drive growth. 2. **Online Advertising Manager**: As an Online Advertising Manager, one's responsibilities include overseeing paid advertising campaigns, managing budgets, and analyzing performance metrics. They need to be well-versed in various ad platforms and data analysis tools. 3. **Content Marketing Coordinator**: Content Marketing Coordinators develop and execute content strategies that engage audiences and promote brand awareness. They collaborate with copywriters, graphic designers, and other creatives to produce compelling materials. 4. **PPC Analyst**: PPC Analysts specialize in Pay-Per-Click (PPC) advertising, managing ad campaigns across platforms like Google Ads and Bing Ads. They optimize keyword usage, ad copy, and bidding strategies to maximize ROI. This 3D pie chart provides a visual representation of the demand for these roles, enabling you to understand the industry's needs better. With this Global Certificate, professionals can enhance their skills and stand out in the competitive UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN ONLINE AD CAMPAIGNS: DATA-DRIVEN DECISIONS

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London College of Foreign Trade (LCFT)

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05 May 2025

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