Executive Development Programme in Display Ad Campaign Optimization

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The Executive Development Programme in Display Ad Campaign Optimization is a certificate course designed to provide learners with essential skills for career advancement in digital marketing. This program focuses on optimization techniques for display ad campaigns, a critical aspect of digital marketing strategy.

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AboutThisCourse

In today's digital age, display ad campaigns are vital tools for businesses to reach their target audience and increase brand visibility. As such, there is significant industry demand for professionals who possess expert knowledge in this area. Throughout this course, learners will gain hands-on experience with campaign setup, execution, and optimization using industry-leading tools and platforms. They will also learn how to measure and analyze campaign performance, enabling them to make data-driven decisions that improve ROI. By completing this program, learners will be equipped with the skills and knowledge necessary to lead successful display ad campaigns and advance their careers in digital marketing.

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CourseDetails

• Unit 1: Introduction to Display Ad Campaign Optimization
• Unit 2: Understanding Display Ad Formats and Placements
• Unit 3: Setting Up and Launching Display Ad Campaigns
• Unit 4: Targeting Strategies for Display Ad Campaigns
• Unit 5: Crafting Effective Display Ad Creative and Copy
• Unit 6: Measuring Display Ad Campaign Performance
• Unit 7: Utilizing Data Analysis for Display Ad Optimization
• Unit 8: A/B Testing and Experimentation in Display Advertising
• Unit 9: Audience Segmentation and Personalization
• Unit 10: Advanced Display Ad Campaign Tactics and Best Practices

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN DISPLAY AD CAMPAIGN OPTIMIZATION
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London College of Foreign Trade (LCFT)
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05 May 2025
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