Professional Certificate in Display Ad Metrics Analysis
-- ViewingNowThe Professional Certificate in Display Ad Metrics Analysis is a comprehensive course that provides learners with essential skills to analyze and optimize display ad campaigns. In today's digital age, display advertising is a critical component of any successful marketing strategy, and understanding how to measure and analyze the effectiveness of these campaigns is crucial for career advancement.
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โข Unit 1: Introduction to Display Ad Metrics Analysis
โข Unit 2: Key Display Ad Metrics (Impressions, Reach, Frequency)
โข Unit 3: Click-Through Rate (CTR) and Cost-Per-Click (CPC)
โข Unit 4: Conversion Rate and Cost-Per-Acquisition (CPA)
โข Unit 5: View-Through Conversions and Attribution Models
โข Unit 6: Understanding Ad Frequency and its Impact on Performance
โข Unit 7: Ad Placement and its Effect on Metrics
โข Unit 8: Analyzing Creative Elements and Engagement
โข Unit 9: Advanced Techniques in Display Ad Metrics Analysis
โข Unit 10: Reporting and Visualizing Display Ad Metrics
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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