Professional Certificate in Display Ad Metrics Analysis

-- viewing now

The Professional Certificate in Display Ad Metrics Analysis is a comprehensive course that provides learners with essential skills to analyze and optimize display ad campaigns. In today's digital age, display advertising is a critical component of any successful marketing strategy, and understanding how to measure and analyze the effectiveness of these campaigns is crucial for career advancement.

4.0
Based on 3,509 reviews

4,149+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

This certificate course focuses on the importance of display ad metrics, including click-through rates, conversion rates, and cost-per-click. Learners will gain hands-on experience in using industry-standard tools such as Google Analytics and AdWords to track and analyze display ad performance. With a growing demand for digital marketing professionals who can effectively analyze and optimize display ad campaigns, this certificate course is an excellent opportunity for learners to enhance their skills and stand out in a competitive job market. By completing this course, learners will be equipped with the essential skills and knowledge needed to succeed in digital marketing careers, including marketing analyst, digital marketing specialist, and campaign manager roles.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

Unit 1: Introduction to Display Ad Metrics Analysis
Unit 2: Key Display Ad Metrics (Impressions, Reach, Frequency)
Unit 3: Click-Through Rate (CTR) and Cost-Per-Click (CPC)
Unit 4: Conversion Rate and Cost-Per-Acquisition (CPA)
Unit 5: View-Through Conversions and Attribution Models
Unit 6: Understanding Ad Frequency and its Impact on Performance
Unit 7: Ad Placement and its Effect on Metrics
Unit 8: Analyzing Creative Elements and Engagement
Unit 9: Advanced Techniques in Display Ad Metrics Analysis
Unit 10: Reporting and Visualizing Display Ad Metrics

Career Path

The **Professional Certificate in Display Ad Metrics Analysis** job market is booming, with various roles gaining traction in the UK. In this 3D pie chart, we'll be diving into three prominent roles, their relevance in the industry, and the percentage of professionals they account for within the niche. The **Display Ad Metrics Analyst** role takes the lead with a 50% share, emphasizing the importance of this position in the realm of digital marketing. Metrics analysts play a critical role in measuring, analyzing, and optimizing campaigns for businesses. Furthermore, the **Digital Marketing Specialist** role accounts for 30% of the market, highlighting the ever-growing demand for professionals with an understanding of digital marketing principles. Lastly, a significant 20% of the professionals in this space are **Data Analysts**. Organizations rely on their expertise to process, interpret, and extract valuable insights from vast sets of data. With the increasing demand for professionals in the **Professional Certificate in Display Ad Metrics Analysis** field, this career path presents a wealth of opportunities and growth potential.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN DISPLAY AD METRICS ANALYSIS
is awarded to
Learner Name
who has completed a programme at
London College of Foreign Trade (LCFT)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment