Executive Development Programme in Display Ad Marketing Automation

Name: Executive Development Programme in Display Ad Marketing Automation
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The Executive Development Programme in Display Ad Marketing Automation certificate course is a comprehensive program designed to meet the growing industry demand for experts in digital marketing automation. This course emphasizes the importance of data-driven decision-making, strategic thinking, and the effective use of technology in display ad marketing.

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AboutThisCourse

Learners will gain hands-on experience with the latest marketing automation tools and platforms, enabling them to create and manage highly targeted and effective display ad campaigns. The course covers essential topics such as audience segmentation, programmatic advertising, real-time bidding, and attribution modeling. By completing this program, learners will be equipped with the skills and knowledge necessary to advance their careers in display ad marketing automation. They will be able to demonstrate their expertise in this rapidly growing field, making them highly valuable to employers seeking to optimize their digital marketing strategies.

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CourseDetails

• Introduction to Display Ad Marketing Automation: Understanding the basics of display ad marketing automation, its importance, and benefits. • Programmatic Advertising: Overview of programmatic advertising, real-time bidding (RTB), and demand-side platforms (DSP). • Data Management Platforms (DMPs): Learning about data management platforms, data collection, segmentation, and activation. • Ad Operations and Campaign Management: Hands-on training in ad operations, campaign setup, tracking, and optimization. • Creative Strategy and Design: Understanding creative best practices, formats, and designing display ads for automation. • Targeting and Audience Building: Learning about audience segmentation, targeting strategies, and remarketing techniques. • Measurement and Analytics: Insights into key performance indicators (KPIs), attribution models, and analyzing campaign performance. • Privacy and Compliance: Overview of privacy regulations, ad fraud, brand safety, and ensuring compliance in display ad marketing automation. • Emerging Trends and Future of Display Ad Marketing Automation: Exploring new trends, technologies, and the future of display ad marketing automation.

CareerPath

The Executive Development Programme in Display Ad Marketing Automation is a perfect fit for professionals looking to elevate their careers in the UK's thriving digital marketing landscape. This programme offers a unique opportunity to upskill in this competitive industry. The 3D Pie chart above displays the relevance of various job roles within the Display Ad Marketing Automation sector. **Display Ad Marketing Automation Specialists** are most sought after, followed by **Ad Operations Managers** and **Digital Campaign Managers**. Additionally, roles like **Marketing Analytics Specialist** and **Marketing Data Scientist** play a crucial part in expanding the digital marketing ecosystem. By participating in this Executive Development Programme, professionals can develop their skills and tap into the growing demand for experts in this field. Salary ranges for these roles are also quite lucrative, further enhancing the value of this programme.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DISPLAY AD MARKETING AUTOMATION

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London College of Foreign Trade (LCFT)

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05 May 2025

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