Executive Development Programme in Display Ad Marketing Automation
-- ViewingNowThe Executive Development Programme in Display Ad Marketing Automation certificate course is a comprehensive program designed to meet the growing industry demand for experts in digital marketing automation. This course emphasizes the importance of data-driven decision-making, strategic thinking, and the effective use of technology in display ad marketing.
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โข Introduction to Display Ad Marketing Automation: Understanding the basics of display ad marketing automation, its importance, and benefits. โข Programmatic Advertising: Overview of programmatic advertising, real-time bidding (RTB), and demand-side platforms (DSP). โข Data Management Platforms (DMPs): Learning about data management platforms, data collection, segmentation, and activation. โข Ad Operations and Campaign Management: Hands-on training in ad operations, campaign setup, tracking, and optimization. โข Creative Strategy and Design: Understanding creative best practices, formats, and designing display ads for automation. โข Targeting and Audience Building: Learning about audience segmentation, targeting strategies, and remarketing techniques. โข Measurement and Analytics: Insights into key performance indicators (KPIs), attribution models, and analyzing campaign performance. โข Privacy and Compliance: Overview of privacy regulations, ad fraud, brand safety, and ensuring compliance in display ad marketing automation. โข Emerging Trends and Future of Display Ad Marketing Automation: Exploring new trends, technologies, and the future of display ad marketing automation.
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