Global Certificate in Display Ad Mobile Optimization Techniques

Name: Global Certificate in Display Ad Mobile Optimization Techniques
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The Global Certificate in Display Ad Mobile Optimization Techniques is a comprehensive course that focuses on the vital skills necessary for optimizing display ads for mobile devices. In today's digital age, mobile optimization has become a critical aspect of digital marketing, with more people accessing the internet through mobile devices than ever before.

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AboutThisCourse

This course is essential for individuals looking to advance their careers in digital marketing, web development, or user experience design. It provides learners with the latest techniques and best practices for creating mobile-optimized display ads that engage users, increase click-through rates, and improve conversion rates. Throughout the course, learners will explore various topics, including mobile design principles, responsive web design, mobile-first indexing, and cross-platform compatibility. By the end of the course, learners will have a solid understanding of the principles and techniques necessary to create effective mobile-optimized display ads that meet industry demands and drive business success.

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CourseDetails

• Mobile Optimization Fundamentals: Understanding the basics of mobile optimization and its importance in display advertising. • Responsive Web Design Techniques: Designing and implementing mobile-friendly websites using responsive web design principles. • Mobile Ad Formats: Exploring various mobile ad formats, including banner ads, interstitial ads, native ads, and video ads. • Cross-Device Tracking: Implementing cross-device tracking technologies to measure and optimize display ad campaigns across devices. • Mobile-First Indexing: Understanding the impact of mobile-first indexing on search engine optimization and display ad performance. • Accelerated Mobile Pages (AMP): Utilizing AMP to improve mobile website speed and ad viewability. • Mobile Ad Testing: Conducting A/B testing and multivariate testing to optimize mobile ad creatives and landing pages. • Mobile Ad Analytics: Analyzing mobile ad performance data to measure and improve campaign results. • Location-Based Mobile Advertising: Leveraging location-based data to target mobile ads and improve campaign performance. • Mobile Ad Fraud Prevention: Identifying and preventing mobile ad fraud to ensure accurate campaign measurement and optimization.

CareerPath

The **Global Certificate in Display Ad Mobile Optimization Techniques** prepares professionals for exciting roles in the ever-evolving digital marketing landscape. This section will showcase relevant job market trends, salary ranges, and skill demand in the UK through an engaging 3D pie chart. 1. Display Ad Mobile Optimization Specialist: This role focuses on optimizing display ads for mobile devices, ensuring seamless user experiences and high conversion rates. With 60% of the job market, this position is in high demand due to the continued growth of mobile device usage. 2. Digital Advertising Professional: This role involves managing digital advertising campaigns, including paid search, social media, and display ads. With 30% of the job market, these professionals are essential to the success of modern marketing strategies. 3. Marketing Data Analyst: Specialists in this field collect, analyze, and interpret marketing data to shape data-driven decisions. Though this role represents 10% of the job market, its importance in understanding consumer behavior and evaluating marketing effectiveness is invaluable. Stay updated on the latest trends and skill requirements by pursuing the Global Certificate in Display Ad Mobile Optimization Techniques, and unlock your potential in the digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN DISPLAY AD MOBILE OPTIMIZATION TECHNIQUES

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London College of Foreign Trade (LCFT)

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05 May 2025

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