Global Certificate in Display Ad Mobile Optimization Techniques
-- ViewingNowThe Global Certificate in Display Ad Mobile Optimization Techniques is a comprehensive course that focuses on the vital skills necessary for optimizing display ads for mobile devices. In today's digital age, mobile optimization has become a critical aspect of digital marketing, with more people accessing the internet through mobile devices than ever before.
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โข Mobile Optimization Fundamentals: Understanding the basics of mobile optimization and its importance in display advertising. โข Responsive Web Design Techniques: Designing and implementing mobile-friendly websites using responsive web design principles. โข Mobile Ad Formats: Exploring various mobile ad formats, including banner ads, interstitial ads, native ads, and video ads. โข Cross-Device Tracking: Implementing cross-device tracking technologies to measure and optimize display ad campaigns across devices. โข Mobile-First Indexing: Understanding the impact of mobile-first indexing on search engine optimization and display ad performance. โข Accelerated Mobile Pages (AMP): Utilizing AMP to improve mobile website speed and ad viewability. โข Mobile Ad Testing: Conducting A/B testing and multivariate testing to optimize mobile ad creatives and landing pages. โข Mobile Ad Analytics: Analyzing mobile ad performance data to measure and improve campaign results. โข Location-Based Mobile Advertising: Leveraging location-based data to target mobile ads and improve campaign performance. โข Mobile Ad Fraud Prevention: Identifying and preventing mobile ad fraud to ensure accurate campaign measurement and optimization.
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