Executive Development Programme in Display Ad ROI Optimization

Name: Executive Development Programme in Display Ad ROI Optimization
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The Executive Development Programme in Display Ad ROI Optimization is a certificate course that holds significant importance in today's digital marketing landscape. With the ever-increasing demand for optimizing ad revenue in various industries, this course provides learners with essential skills to enhance their career prospects.

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AboutThisCourse

Designed for marketing professionals, agency executives, and business owners, this programme dives deep into display ad strategies, data analysis, and ROI optimization techniques. Learners will gain hands-on experience with industry-leading tools and platforms, enabling them to make data-driven decisions and maximize ad performance. Upon completion, learners will be equipped with the ability to measure and interpret key performance indicators, implement advanced ad targeting strategies, and allocate resources effectively. These skills are highly sought after in the industry, making this course an excellent opportunity for career advancement and business growth.

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CourseDetails

• Understanding Display Advertising: An Overview
• Key Metrics in Display Advertising: CTR, Viewability, and Conversion Rates
• ROI Optimization Techniques for Display Advertising
• Targeting Strategies for Display Advertising: Demographics, Behavioral, Contextual, and Retargeting
• Creative Testing and Optimization for Display Ads
• Programmatic Buying and Real-Time Bidding (RTB)
• Data Analysis and Attribution Modeling for Display Ad ROI
• Cross-Device Tracking and Measurement
• Advanced Fraud Detection and Viewability Techniques
• Case Studies and Real-World Examples of Display Ad ROI Optimization

CareerPath

The **Executive Development Programme in Display Ad ROI Optimization** focuses on five key roles driving job market trends and skill demand in the UK. With a transparent background and a 3D pie chart, explore the distribution of these roles and their respective influence on the industry. 1. **Digital Marketing Manager (35%)** Digital Marketing Managers lead cross-functional teams to plan, execute, and optimize digital marketing campaigns. They are responsible for managing budgets, analyzing performance metrics, and implementing strategies to improve return on investment (ROI). 2. **SEO Specialist (20%)** SEO Specialists focus on optimizing websites and content for search engines. They analyze keyword trends, develop link-building strategies, and perform technical SEO audits to improve organic search rankings and drive traffic. 3. **PPC Specialist (20%)** PPC Specialists manage pay-per-click (PPC) advertising campaigns across platforms like Google Ads and social media. They optimize ad copy, targeting, and bidding strategies to maximize ROI and generate leads. 4. **Data Analyst (15%)** Data Analysts collect, process, and interpret data to provide actionable insights and inform decision-making. They work closely with marketing teams to analyze campaign performance, identify trends, and develop data-driven strategies. 5. **Web Developer (10%)** Web Developers design and build websites, ensuring responsive design, optimal user experience, and seamless integration with marketing technologies. They collaborate with marketing teams to implement tracking codes, pixels, and other tags for campaign measurement and optimization.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DISPLAY AD ROI OPTIMIZATION

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London College of Foreign Trade (LCFT)

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05 May 2025

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