Executive Development Programme in Display Ad ROI Optimization

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The Executive Development Programme in Display Ad ROI Optimization is a certificate course that holds significant importance in today's digital marketing landscape. With the ever-increasing demand for optimizing ad revenue in various industries, this course provides learners with essential skills to enhance their career prospects.

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About this course

Designed for marketing professionals, agency executives, and business owners, this programme dives deep into display ad strategies, data analysis, and ROI optimization techniques. Learners will gain hands-on experience with industry-leading tools and platforms, enabling them to make data-driven decisions and maximize ad performance. Upon completion, learners will be equipped with the ability to measure and interpret key performance indicators, implement advanced ad targeting strategies, and allocate resources effectively. These skills are highly sought after in the industry, making this course an excellent opportunity for career advancement and business growth.

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Course Details

Understanding Display Advertising: An Overview
Key Metrics in Display Advertising: CTR, Viewability, and Conversion Rates
ROI Optimization Techniques for Display Advertising
Targeting Strategies for Display Advertising: Demographics, Behavioral, Contextual, and Retargeting
Creative Testing and Optimization for Display Ads
Programmatic Buying and Real-Time Bidding (RTB)
Data Analysis and Attribution Modeling for Display Ad ROI
Cross-Device Tracking and Measurement
• Advanced Fraud Detection and Viewability Techniques
• Case Studies and Real-World Examples of Display Ad ROI Optimization

Career Path

The **Executive Development Programme in Display Ad ROI Optimization** focuses on five key roles driving job market trends and skill demand in the UK. With a transparent background and a 3D pie chart, explore the distribution of these roles and their respective influence on the industry. 1. **Digital Marketing Manager (35%)** Digital Marketing Managers lead cross-functional teams to plan, execute, and optimize digital marketing campaigns. They are responsible for managing budgets, analyzing performance metrics, and implementing strategies to improve return on investment (ROI). 2. **SEO Specialist (20%)** SEO Specialists focus on optimizing websites and content for search engines. They analyze keyword trends, develop link-building strategies, and perform technical SEO audits to improve organic search rankings and drive traffic. 3. **PPC Specialist (20%)** PPC Specialists manage pay-per-click (PPC) advertising campaigns across platforms like Google Ads and social media. They optimize ad copy, targeting, and bidding strategies to maximize ROI and generate leads. 4. **Data Analyst (15%)** Data Analysts collect, process, and interpret data to provide actionable insights and inform decision-making. They work closely with marketing teams to analyze campaign performance, identify trends, and develop data-driven strategies. 5. **Web Developer (10%)** Web Developers design and build websites, ensuring responsive design, optimal user experience, and seamless integration with marketing technologies. They collaborate with marketing teams to implement tracking codes, pixels, and other tags for campaign measurement and optimization.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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EXECUTIVE DEVELOPMENT PROGRAMME IN DISPLAY AD ROI OPTIMIZATION
is awarded to
Learner Name
who has completed a programme at
London College of Foreign Trade (LCFT)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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