Certificate in Ad Performance Metrics: Data Insights

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The Certificate in Ad Performance Metrics: Data Insights is a comprehensive course designed to empower learners with the essential skills to measure and optimize advertising performance. In an era where data-driven decision making is paramount, this course is of utmost importance for professionals seeking to advance their careers in digital marketing, market research, or business analytics.

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AboutThisCourse

This program is in high industry demand as organizations increasingly rely on data to evaluate the effectiveness of their advertising campaigns. Learners will gain a deep understanding of key performance indicators (KPIs), data analysis techniques, and interpretation of results to make informed, strategic decisions. Upon course completion, learners will be equipped with the skills to: Analyze ad performance data using industry-standard tools Interpret results and draw actionable insights Optimize advertising campaigns for maximum ROI Communicate findings effectively to key stakeholders By mastering ad performance metrics, learners will enhance their professional value and open doors to new career opportunities in a rapidly evolving digital landscape.

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CourseDetails

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• Unit 1: Introduction to Ad Performance Metrics
• Unit 2: Key Performance Indicators (KPIs) in Advertising
• Unit 3: Click-Through Rate (CTR) and Its Importance
• Unit 4: Conversion Rate and Its Role in Ad Performance
• Unit 5: Cost per Click (CPC) and Cost per Action (CPA) Metrics
• Unit 6: Understanding Impressions and Frequency in Advertising
• Unit 7: Return on Ad Spend (ROAS) and Its Significance
• Unit 8: Attribution Models for Multi-Channel Ad Campaigns
• Unit 9: Data Visualization Techniques for Ad Performance Insights
• Unit 10: Leveraging Data Insights for Optimizing Ad Performance

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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CERTIFICATE IN AD PERFORMANCE METRICS: DATA INSIGHTS
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London College of Foreign Trade (LCFT)
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05 May 2025
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