Certificate in Ad Performance Metrics: Data Insights
-- ViewingNowThe Certificate in Ad Performance Metrics: Data Insights is a comprehensive course designed to empower learners with the essential skills to measure and optimize advertising performance. In an era where data-driven decision making is paramount, this course is of utmost importance for professionals seeking to advance their careers in digital marketing, market research, or business analytics.
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โข Unit 1: Introduction to Ad Performance Metrics
โข Unit 2: Key Performance Indicators (KPIs) in Advertising
โข Unit 3: Click-Through Rate (CTR) and Its Importance
โข Unit 4: Conversion Rate and Its Role in Ad Performance
โข Unit 5: Cost per Click (CPC) and Cost per Action (CPA) Metrics
โข Unit 6: Understanding Impressions and Frequency in Advertising
โข Unit 7: Return on Ad Spend (ROAS) and Its Significance
โข Unit 8: Attribution Models for Multi-Channel Ad Campaigns
โข Unit 9: Data Visualization Techniques for Ad Performance Insights
โข Unit 10: Leveraging Data Insights for Optimizing Ad Performance
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