Global Certificate in Display Ad Performance Tracking

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The Global Certificate in Display Ad Performance Tracking is a comprehensive course designed to equip learners with the essential skills required to excel in the dynamic world of digital marketing. This course focuses on the importance of display ad performance tracking, a critical aspect of any successful online marketing strategy.

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AboutThisCourse

In today's digital age, display ads are a powerful tool for reaching a wide audience and driving business growth. However, tracking their performance is crucial to ensure maximum ROI and informed decision-making. This course provides learners with the knowledge and tools to measure and analyze display ad performance effectively. With a strong emphasis on industry best practices, this course is highly relevant to the current job market. Learners will gain hands-on experience with industry-standard tools and techniques, making them attractive candidates for potential employers. By completing this course, learners will be well-equipped to advance their careers in digital marketing and advertising, providing them with a valuable competitive edge.

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CourseDetails

• Unit 1: Introduction to Display Ad Performance Tracking
• Unit 2: Key Metrics in Display Advertising
• Unit 3: Setting Up Display Ad Campaigns
• Unit 4: Implementing Tracking Pixels and Tags
• Unit 5: Understanding Ad Serving and Impressions
• Unit 6: Click-Through Rates and Conversion Tracking
• Unit 7: View-Through Conversions and Attribution Models
• Unit 8: Analyzing Display Ad Performance Data
• Unit 9: Optimizing Display Ad Campaigns for Better Performance
• Unit 10: Best Practices in Display Ad Performance Tracking

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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GLOBAL CERTIFICATE IN DISPLAY AD PERFORMANCE TRACKING
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London College of Foreign Trade (LCFT)
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05 May 2025
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