Global Certificate in Display Ad Performance Tracking
-- ViewingNowThe Global Certificate in Display Ad Performance Tracking is a comprehensive course designed to equip learners with the essential skills required to excel in the dynamic world of digital marketing. This course focuses on the importance of display ad performance tracking, a critical aspect of any successful online marketing strategy.
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โข Unit 1: Introduction to Display Ad Performance Tracking
โข Unit 2: Key Metrics in Display Advertising
โข Unit 3: Setting Up Display Ad Campaigns
โข Unit 4: Implementing Tracking Pixels and Tags
โข Unit 5: Understanding Ad Serving and Impressions
โข Unit 6: Click-Through Rates and Conversion Tracking
โข Unit 7: View-Through Conversions and Attribution Models
โข Unit 8: Analyzing Display Ad Performance Data
โข Unit 9: Optimizing Display Ad Campaigns for Better Performance
โข Unit 10: Best Practices in Display Ad Performance Tracking
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