Global Certificate in Advertising Campaigns: Strategic Planning

Name: Global Certificate in Advertising Campaigns: Strategic Planning
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The Global Certificate in Advertising Campaigns: Strategic Planning is a comprehensive course designed to empower professionals with the skills necessary to thrive in the dynamic world of advertising. This course emphasizes the importance of strategic planning in creating effective advertising campaigns, addressing industry demand for data-driven, targeted marketing initiatives.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in research, segmentation, targeting, positioning, and campaign management, enhancing their ability to craft compelling narratives that resonate with diverse audiences. The course curriculum integrates real-world case studies and practical applications, ensuring that learners are well-equipped to tackle the challenges they'll encounter in their professional journeys. In an increasingly competitive job market, the Global Certificate in Advertising Campaigns: Strategic Planning sets learners apart, demonstrating their commitment to honing their craft and mastering the strategic aspects of advertising. Completing this course not only boosts one's resume but also enhances their credibility and value in the eyes of employers, paving the way for career advancement and success.

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CourseDetails

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Unit 1: Introduction to Advertising Campaigns &strategic planning&
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Unit 2: Market Research & Analysis for Global Advertising Campaigns
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Unit 3: Defining Advertising Objectives &KPIs
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Unit 4: Target Audience Segmentation &Profiling
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Unit 5: Creative Strategy & Concept Development
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Unit 6: Media Planning & Buying for Global Markets
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Unit 7: Budgeting & Financial Management in Advertising Campaigns
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Unit 8: Integrating Advertising with Marketing Communications
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Unit 9: Campaign Measurement, Evaluation, & Optimization
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Unit 10: Ethical Considerations & Best Practices in Global Advertising

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN ADVERTISING CAMPAIGNS: STRATEGIC PLANNING

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London College of Foreign Trade (LCFT)

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05 May 2025

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