Global Certificate in Advertising Campaigns: Strategic Planning
-- ViewingNowThe Global Certificate in Advertising Campaigns: Strategic Planning is a comprehensive course designed to empower professionals with the skills necessary to thrive in the dynamic world of advertising. This course emphasizes the importance of strategic planning in creating effective advertising campaigns, addressing industry demand for data-driven, targeted marketing initiatives.
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Unit 1: Introduction to Advertising Campaigns &strategic planning&
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Unit 2: Market Research & Analysis for Global Advertising Campaigns
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Unit 3: Defining Advertising Objectives &KPIs
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Unit 4: Target Audience Segmentation &Profiling
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Unit 5: Creative Strategy & Concept Development
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Unit 6: Media Planning & Buying for Global Markets
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Unit 7: Budgeting & Financial Management in Advertising Campaigns
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Unit 8: Integrating Advertising with Marketing Communications
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Unit 9: Campaign Measurement, Evaluation, & Optimization
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Unit 10: Ethical Considerations & Best Practices in Global Advertising
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