Advanced Certificate in Display Ad Targeting Methods

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The Advanced Certificate in Display Ad Targeting Methods is a comprehensive course designed to equip learners with advanced skills in digital advertising. This certificate program focuses on the importance of display ad targeting methods, which are critical in optimizing digital ad campaigns, improving click-through rates, and increasing ROI.

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AboutThisCourse

In today's digital age, there is an increasing demand for professionals who are well-versed in display ad targeting methods. This course will provide learners with a deep understanding of various targeting strategies, including demographic, geographic, contextual, and behavioral targeting. Learners will also gain hands-on experience in using popular ad platforms, such as Google Display Network and Facebook Ads. By completing this course, learners will be equipped with essential skills for career advancement in digital marketing, advertising, and related fields. They will have a competitive edge in the job market, with a solid understanding of how to create and implement effective display ad targeting strategies that drive business results.

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CourseDetails

• Advanced Display Ad Targeting Strategies  
• Understanding Audience Segmentation for Display Ads  
• Programmatic Buying and Real-Time Bidding (RTB)  
• Utilizing Contextual Targeting for Display Advertising  
• Geo-Targeting and Location-Based Ad Placement  
• Behavioral Retargeting: Maximizing Conversion Rates  
• Demand Side Platforms (DSPs) and Ad Exchanges  
• Measuring Success: KPIs for Display Ad Targeting  
• Brand Safety and Ad Fraud Prevention Techniques  
• Cross-Device Targeting: Bridging the Gap

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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ADVANCED CERTIFICATE IN DISPLAY AD TARGETING METHODS
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London College of Foreign Trade (LCFT)
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05 May 2025
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