Advanced Certificate in Display Ad Targeting Methods
-- ViewingNowThe Advanced Certificate in Display Ad Targeting Methods is a comprehensive course designed to equip learners with advanced skills in digital advertising. This certificate program focuses on the importance of display ad targeting methods, which are critical in optimizing digital ad campaigns, improving click-through rates, and increasing ROI.
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โข Advanced Display Ad Targeting Strategies
โข Understanding Audience Segmentation for Display Ads
โข Programmatic Buying and Real-Time Bidding (RTB)
โข Utilizing Contextual Targeting for Display Advertising
โข Geo-Targeting and Location-Based Ad Placement
โข Behavioral Retargeting: Maximizing Conversion Rates
โข Demand Side Platforms (DSPs) and Ad Exchanges
โข Measuring Success: KPIs for Display Ad Targeting
โข Brand Safety and Ad Fraud Prevention Techniques
โข Cross-Device Targeting: Bridging the Gap
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