Certificate in Display Ad Analytics Essentials

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The Certificate in Display Ad Analytics Essentials is a comprehensive course designed to empower learners with the vital skills necessary to thrive in the data-driven world of digital marketing. This course emphasizes the importance of display ad analytics, a critical aspect of digital advertising, and offers in-depth knowledge on the subject.

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AboutThisCourse

In today's digital age, display ad analytics plays a pivotal role in helping businesses optimize their ad campaigns, reach their target audience, and maximize their return on investment. As such, there is a high demand for professionals who possess a deep understanding of display ad analytics principles and best practices. This course equips learners with essential skills for career advancement, including the ability to measure and analyze display ad performance, optimize ad campaigns, and make data-driven decisions that drive business growth. By completing this course, learners will be well-positioned to take on new challenges and opportunities in the field of digital marketing.

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CourseDetails

• Introduction to Display Ad Analytics: Understanding the basics of display ad analytics, including key terminology and concepts.
• Display Ad Formats: Exploring different display ad formats, such as banner ads, rich media ads, and native ads.
• Setting Up Display Ad Campaigns: Learning how to set up effective display ad campaigns, including targeting options and ad placement strategies.
• Tracking and Measuring Display Ad Performance: Understanding how to track and measure the performance of display ad campaigns using metrics such as click-through rates, conversion rates, and return on investment.
• Optimizing Display Ad Campaigns: Learning how to optimize display ad campaigns for better performance, including A/B testing, ad rotation, and bid management.
• Display Ad Fraud and Viewability: Understanding the impact of display ad fraud and viewability on campaign performance, and learning how to mitigate these issues.
• Privacy and Compliance in Display Ad Analytics: Exploring the legal and ethical considerations of display ad analytics, including data privacy regulations and industry standards.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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CERTIFICATE IN DISPLAY AD ANALYTICS ESSENTIALS
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London College of Foreign Trade (LCFT)
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05 May 2025
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