Certificate in Display Ad Analytics Essentials
-- ViewingNowThe Certificate in Display Ad Analytics Essentials is a comprehensive course designed to empower learners with the vital skills necessary to thrive in the data-driven world of digital marketing. This course emphasizes the importance of display ad analytics, a critical aspect of digital advertising, and offers in-depth knowledge on the subject.
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โข Introduction to Display Ad Analytics: Understanding the basics of display ad analytics, including key terminology and concepts.
โข Display Ad Formats: Exploring different display ad formats, such as banner ads, rich media ads, and native ads.
โข Setting Up Display Ad Campaigns: Learning how to set up effective display ad campaigns, including targeting options and ad placement strategies.
โข Tracking and Measuring Display Ad Performance: Understanding how to track and measure the performance of display ad campaigns using metrics such as click-through rates, conversion rates, and return on investment.
โข Optimizing Display Ad Campaigns: Learning how to optimize display ad campaigns for better performance, including A/B testing, ad rotation, and bid management.
โข Display Ad Fraud and Viewability: Understanding the impact of display ad fraud and viewability on campaign performance, and learning how to mitigate these issues.
โข Privacy and Compliance in Display Ad Analytics: Exploring the legal and ethical considerations of display ad analytics, including data privacy regulations and industry standards.
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