Global Certificate in Display Ads Ad Performance Analysis

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The Global Certificate in Display Ads Ad Performance Analysis is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This course focuses on analyzing and optimizing display ad campaigns, a critical aspect of digital marketing strategy.

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AboutThisCourse

Its importance lies in the growing demand for professionals who can effectively manage and maximize the return on investment in display ad campaigns. According to LinkedIn, digital marketing specialist is one of the top 10 in-demand jobs, with over 860,000 job openings globally. By earning this certificate, learners demonstrate their proficiency in analyzing and optimizing display ad campaigns, making them highly valuable to potential employers. This course covers essential topics such as display ad campaign setup, tracking and reporting, audience targeting, and A/B testing. By the end of the course, learners will have gained the necessary skills to drive ad performance, increase conversions, and advance their careers in digital marketing.

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CourseDetails

• Display Ads Fundamentals
• Understanding Display Ad Formats
• Introduction to Ad Performance Metrics
• Click-Through Rate (CTR) Analysis
• Conversion Tracking and Analysis
• Cost-Per-Click (CPC) and Cost-Per-Thousand-Impressions (CPM) Analysis
• Understanding Viewability and Engagement Metrics
• Analyzing Frequency and Recency in Display Ad Campaigns
• Advanced Techniques in Display Ads Attribution Modeling
• Best Practices in Display Ads Performance Analysis

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN DISPLAY ADS AD PERFORMANCE ANALYSIS
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London College of Foreign Trade (LCFT)
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05 May 2025
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