Executive Development Programme in Display Ads Ad Formats

Name: Executive Development Programme in Display Ads Ad Formats
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The Executive Development Programme in Display Ads Ad Formats is a vital course designed to meet the growing industry demand for experts in digital advertising. This certificate course focuses on display ads and their various formats, providing learners with comprehensive knowledge and skills necessary for career advancement in the digital marketing field.

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AboutThisCourse

In this programme, learners will explore the fundamental concepts of display advertising, its importance in today's digital landscape, and how to leverage different ad formats to achieve marketing objectives. The course curriculum covers essential topics such as rich media, video, native, and dynamic creative optimization ads, ensuring learners gain a well-rounded understanding of the display ad ecosystem. By enrolling in this programme, learners will acquire practical skills and theoretical knowledge, equipping them to create compelling display ad campaigns, measure their performance, and make data-driven decisions. With the ever-evolving digital marketing landscape, this course provides learners with a competitive edge in their careers and enhances their professional development.

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CourseDetails

• Introduction to Display Ads: Understanding the basics of display ads, their importance, and how they differ from other types of online advertising. • Display Ad Formats: An in-depth exploration of various display ad formats such as banner ads, rich media ads, native ads, and video ads. • Designing Effective Display Ads: Best practices for creating visually appealing and engaging display ads that convert. • Targeting and Retargeting Strategies: Utilizing data and technology to target specific audiences and increase the effectiveness of display ad campaigns. • Measurement and Optimization: Tracking and analyzing key metrics to optimize display ad campaigns for maximum ROI. • Programmatic Advertising: Understanding the basics of programmatic advertising and how it can be used to automate and improve display ad campaigns. • Ad Fraud and Viewability: Identifying and combating ad fraud, ensuring viewability, and maintaining brand safety in display ad campaigns. • Emerging Trends in Display Advertising: Keeping up-to-date with the latest trends and innovations in display advertising to stay ahead of the competition.

CareerPath

In the Executive Development Programme, we focus on developing professionals for the most sought-after roles in the job market. Our curriculum is aligned with the latest job market trends, ensuring our participants are equipped with the skills demanded by top employers in the UK. Roles and their respective demand percentages are represented in the 3D Pie Chart above. The chart showcases primary roles such as Product Management, Data Science, and Marketing, as well as secondary roles like Finance, Operations, Consulting, and Engineering. *Product Management*: As a central role in any organization, Product Managers (PMs) lead cross-functional teams in defining, building, and launching successful products. They are in high demand across various industries, from tech to consumer goods. *Data Science*: In the age of big data, Data Science has become a crucial role for businesses aiming to extract valuable insights from their data. Data Scientists are sought after in sectors like finance, healthcare, and e-commerce. *Marketing*: Marketing professionals play a vital role in promoting products, services, and brands to the right audience. With the continuous growth of digital marketing channels, marketing expertise is increasingly valuable for modern businesses. Our program covers *Finance*, *Operations*, *Consulting*, and *Engineering* roles as well, providing participants with a comprehensive understanding of these essential disciplines. By joining the Executive Development Programme, you'll gain a competitive edge in the UK job market and improve your career prospects in these high-demand fields.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DISPLAY ADS AD FORMATS

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London College of Foreign Trade (LCFT)

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05 May 2025

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