Executive Development Programme in Display Ads Ad Formats
-- ViewingNowThe Executive Development Programme in Display Ads Ad Formats is a vital course designed to meet the growing industry demand for experts in digital advertising. This certificate course focuses on display ads and their various formats, providing learners with comprehensive knowledge and skills necessary for career advancement in the digital marketing field.
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โข Introduction to Display Ads: Understanding the basics of display ads, their importance, and how they differ from other types of online advertising. โข Display Ad Formats: An in-depth exploration of various display ad formats such as banner ads, rich media ads, native ads, and video ads. โข Designing Effective Display Ads: Best practices for creating visually appealing and engaging display ads that convert. โข Targeting and Retargeting Strategies: Utilizing data and technology to target specific audiences and increase the effectiveness of display ad campaigns. โข Measurement and Optimization: Tracking and analyzing key metrics to optimize display ad campaigns for maximum ROI. โข Programmatic Advertising: Understanding the basics of programmatic advertising and how it can be used to automate and improve display ad campaigns. โข Ad Fraud and Viewability: Identifying and combating ad fraud, ensuring viewability, and maintaining brand safety in display ad campaigns. โข Emerging Trends in Display Advertising: Keeping up-to-date with the latest trends and innovations in display advertising to stay ahead of the competition.
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