Certificate in Display Ads Metrics: Data-Driven Insights

Name: Certificate in Display Ads Metrics: Data-Driven Insights
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The Certificate in Display Ads Metrics: Data-Driven Insights is a comprehensive course that empowers learners with the essential skills to measure, analyze, and optimize display ad campaigns. In an era where data-driven decision-making is paramount, this course is crucial for career advancement in digital marketing.

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AboutThisCourse

Learners will gain an in-depth understanding of crucial metrics such as click-through rates, conversion rates, and cost-per-action. They will also learn how to interpret these metrics to evaluate campaign performance, identify trends, and make data-driven optimizations. This knowledge is highly sought after in various industries, making this course a valuable asset for any professional seeking to excel in digital marketing. Upon completion, learners will be equipped with the skills to leverage data to drive impactful display ad strategies. This will not only enhance their employability but also enable them to contribute significantly to their organization's digital marketing efforts, making this course a worthwhile investment for career growth.

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CourseDetails

• Understanding Display Ad Metrics: An Overview
• Key Display Ad Metrics: Impressions, Clicks, and Click-Through Rates
• Cost Metrics: Cost per Impression (CPM), Cost per Click (CPC), and Cost per Action (CPA)
• Measuring Ad Effectiveness: Conversion Rates and Return on Investment (ROI)
• Viewability and Brand Safety: Essential Metrics for Display Advertising
• Targeting Metrics: Understanding Audience Segmentation and Reach
• Attribution Models: Multi-Channel and Cross-Device Tracking
• Data Visualization: Presenting Display Ad Metrics for Data-Driven Insights
• Advanced Analytics: Predictive Modeling and Machine Learning for Display Ad Optimization

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BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN DISPLAY ADS METRICS: DATA-DRIVEN INSIGHTS

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London College of Foreign Trade (LCFT)

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05 May 2025

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