Certificate in Display Ads Metrics: Data-Driven Insights
-- viewing nowThe Certificate in Display Ads Metrics: Data-Driven Insights is a comprehensive course that empowers learners with the essential skills to measure, analyze, and optimize display ad campaigns. In an era where data-driven decision-making is paramount, this course is crucial for career advancement in digital marketing.
4,365+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Understanding Display Ad Metrics: An Overview
• Key Display Ad Metrics: Impressions, Clicks, and Click-Through Rates
• Cost Metrics: Cost per Impression (CPM), Cost per Click (CPC), and Cost per Action (CPA)
• Measuring Ad Effectiveness: Conversion Rates and Return on Investment (ROI)
• Viewability and Brand Safety: Essential Metrics for Display Advertising
• Targeting Metrics: Understanding Audience Segmentation and Reach
• Attribution Models: Multi-Channel and Cross-Device Tracking
• Data Visualization: Presenting Display Ad Metrics for Data-Driven Insights
• Advanced Analytics: Predictive Modeling and Machine Learning for Display Ad Optimization
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate