Executive Development Programme in Coaching for Online Advertising

Name: Executive Development Programme in Coaching for Online Advertising
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The Executive Development Programme in Coaching for Online Advertising is a certificate course designed to empower professionals with the necessary skills to excel in the rapidly evolving digital advertising industry. This programme emphasizes the importance of coaching in driving performance and harnessing the potential of teams in online advertising.

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AboutThisCourse

With a focus on practical skills and real-world applications, learners will gain a deep understanding of the latest coaching strategies, techniques, and tools for managing and motivating online advertising teams. In an industry where innovation and adaptation are key, this course is in high demand. By equipping learners with the essential skills for career advancement, it provides a competitive edge for those looking to excel in leadership roles. By the end of the programme, learners will have gained the confidence and expertise to drive results, foster collaboration, and lead successful online advertising teams.

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CourseDetails

• Fundamentals of Online Advertising: Understanding the basics of online advertising, including display, search, social, and video advertising.
• Coaching for Success: Developing coaching skills to help advertising professionals reach their full potential.
• Data-Driven Advertising: Utilizing data analytics to make informed decisions in online advertising campaigns.
• Creating Compelling Ad Content: Writing and designing effective ad creatives for different online platforms.
• Targeting and Retargeting Strategies: Identifying and reaching the right audience for online advertising campaigns.
• Advertising Technology: Exploring the latest ad tech tools and platforms for online advertising.
• Measurement and Optimization: Tracking and analyzing campaign performance to optimize for better results.
• Ethical Considerations in Online Advertising: Understanding and addressing ethical concerns in online advertising, such as privacy and transparency.
• Building and Leading High-Performing Teams: Developing leadership skills to manage and motivate online advertising teams.

CareerPath

Our Executive Development Programme in Coaching for Online Advertising prepares professionals to excel in various roles contributing to the growth of businesses in the digital realm. Let's explore the industry-relevant roles and the demand for each position. 1. **Online Advertising Strategist** (25%): In this key role, professionals design and implement effective online advertising campaigns, driving brand visibility and revenue growth. 2. **SEO Specialist** (20%): SEO specialists enhance the organic visibility of websites on search engines, ensuring a strong online presence for businesses. 3. **Content Marketing Manager** (20%): Content Marketing Managers create engaging, SEO-friendly content to attract and retain customers, strengthening brand loyalty. 4. **PPC Specialist** (15%): PPC specialists manage and optimize pay-per-click campaigns for businesses, ensuring a strong return on investment in online advertising. 5. **Social Media Manager** (10%): Social Media Managers curate and maintain brand presence across social media platforms, capitalizing on the power of social networks to engage users. 6. **Data Analyst** (10%): Data Analysts monitor and interpret key performance indicators, providing valuable insights for data-driven decision-making in online advertising. These roles represent the current job market trends in online advertising and the growing need for professionals with relevant skills. Our Executive Development Programme in Coaching for Online Advertising offers a comprehensive curriculum to help professionals excel in these areas and advance their careers in the ever-evolving digital landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN COACHING FOR ONLINE ADVERTISING

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London College of Foreign Trade (LCFT)

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05 May 2025

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