Executive Development Programme in Coaching for Online Advertising
-- ViewingNowThe Executive Development Programme in Coaching for Online Advertising is a certificate course designed to empower professionals with the necessary skills to excel in the rapidly evolving digital advertising industry. This programme emphasizes the importance of coaching in driving performance and harnessing the potential of teams in online advertising.
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โข Fundamentals of Online Advertising: Understanding the basics of online advertising, including display, search, social, and video advertising.
โข Coaching for Success: Developing coaching skills to help advertising professionals reach their full potential.
โข Data-Driven Advertising: Utilizing data analytics to make informed decisions in online advertising campaigns.
โข Creating Compelling Ad Content: Writing and designing effective ad creatives for different online platforms.
โข Targeting and Retargeting Strategies: Identifying and reaching the right audience for online advertising campaigns.
โข Advertising Technology: Exploring the latest ad tech tools and platforms for online advertising.
โข Measurement and Optimization: Tracking and analyzing campaign performance to optimize for better results.
โข Ethical Considerations in Online Advertising: Understanding and addressing ethical concerns in online advertising, such as privacy and transparency.
โข Building and Leading High-Performing Teams: Developing leadership skills to manage and motivate online advertising teams.
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