Executive Development Programme in Performance Wear Branding: Identity Development

Name: Executive Development Programme in Performance Wear Branding: Identity Development
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The Executive Development Programme in Performance Wear Branding: Identity Development is a certificate course designed to equip learners with essential skills for career advancement in the performance wear industry. This course emphasizes the importance of branding and identity development in creating successful and sustainable performance wear brands.

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AboutThisCourse

In today's highly competitive market, branding is crucial for businesses to stand out and connect with their target audience. This course provides learners with an in-depth understanding of the principles and best practices of performance wear branding, including identity development, market research, product design, and marketing strategies. By completing this course, learners will be able to demonstrate a deep understanding of the latest trends and developments in performance wear branding and develop the skills necessary to create and implement effective branding strategies. This course is in high demand in the industry and provides learners with a competitive edge in their careers, opening up opportunities for advancement and leadership roles in the performance wear industry.

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CourseDetails

• Unit 1: Introduction to Performance Wear Branding: Understanding the market, consumers, and key players in the performance wear industry.
• Unit 2: Brand Identity Development: Defining a brand's mission, vision, values, and personality.
• Unit 3: Design Language: Establishing a consistent visual identity, including logos, color palettes, typography, and imagery.
• Unit 4: Brand Voice and Messaging: Defining a unique tone, style, and messaging framework for communication.
• Unit 5: Product Differentiation: Strategies for setting a performance wear brand apart from competitors through innovation and technology.
• Unit 6: Brand Positioning: Developing a unique selling proposition and positioning statement for the performance wear brand.
• Unit 7: Brand Storytelling: Creating compelling narratives that connect with customers and build brand loyalty.
• Unit 8: Brand Experience: Designing immersive and memorable experiences across all touchpoints, including retail, events, and digital platforms.
• Unit 9: Brand Measurement and Evaluation: Defining key performance indicators and measuring the success of branding initiatives.
• Unit 10: Brand Strategy for Growth: Developing a long-term brand strategy that aligns with business goals and targets new markets and audiences.

CareerPath

The Executive Development Programme in Performance Wear Branding: Identity Development is designed to equip professionals with the necessary skills to excel in the ever-evolving performance wear industry. This 3D pie chart showcases job market trends in the UK, highlighting the percentage of professionals employed in various roles. Roles like Product Designer, Brand Manager, and Marketing Manager take up a significant share of the market, emphasizing the industry's focus on creativity and branding. Meanwhile, the presence of Data Analyst and Sales Manager roles underscores the importance of data-driven decision-making and sales strategies in the sector. The Business Development Manager role, although representing a smaller percentage, is essential in expanding a brand's reach and driving growth. By analyzing these trends, aspiring professionals can identify the most relevant skills and roles to pursue in their career path within the performance wear branding landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PERFORMANCE WEAR BRANDING: IDENTITY DEVELOPMENT

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London College of Foreign Trade (LCFT)

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05 May 2025

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