Executive Development Programme in Performance Wear Branding: Identity Development
-- ViewingNowThe Executive Development Programme in Performance Wear Branding: Identity Development is a certificate course designed to equip learners with essential skills for career advancement in the performance wear industry. This course emphasizes the importance of branding and identity development in creating successful and sustainable performance wear brands.
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โข Unit 1: Introduction to Performance Wear Branding: Understanding the market, consumers, and key players in the performance wear industry.
โข Unit 2: Brand Identity Development: Defining a brand's mission, vision, values, and personality.
โข Unit 3: Design Language: Establishing a consistent visual identity, including logos, color palettes, typography, and imagery.
โข Unit 4: Brand Voice and Messaging: Defining a unique tone, style, and messaging framework for communication.
โข Unit 5: Product Differentiation: Strategies for setting a performance wear brand apart from competitors through innovation and technology.
โข Unit 6: Brand Positioning: Developing a unique selling proposition and positioning statement for the performance wear brand.
โข Unit 7: Brand Storytelling: Creating compelling narratives that connect with customers and build brand loyalty.
โข Unit 8: Brand Experience: Designing immersive and memorable experiences across all touchpoints, including retail, events, and digital platforms.
โข Unit 9: Brand Measurement and Evaluation: Defining key performance indicators and measuring the success of branding initiatives.
โข Unit 10: Brand Strategy for Growth: Developing a long-term brand strategy that aligns with business goals and targets new markets and audiences.
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