Global Certificate in Ad Platform Utilization

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The Global Certificate in Ad Platform Utilization is a comprehensive course designed to meet the growing industry demand for experts in digital advertising. This certificate equips learners with essential skills to excel in the dynamic field of advertising technology.

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AboutThisCourse

The course covers various ad platforms, including Google Ads, Facebook Ads, and programmatic advertising. Learners gain hands-on experience in campaign planning, execution, optimization, and analysis. The course emphasizes the importance of data-driven decision-making and attribution modeling. By earning this certification, professionals demonstrate their ability to leverage ad platforms to drive business results. This differentiates them in the job market, leading to improved career advancement opportunities. The course content is practical, relevant, and developed in collaboration with industry leaders, ensuring learners acquire the most up-to-date skills and knowledge.

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CourseDetails

• Ad Platform Basics
• Understanding Ad Platforms
• Key Ad Platform Players

• Ad Format Selection
• Display Ads
• Video Ads
• Native Ads

• Ad Campaign Management
• Setting Up Campaigns
• Targeting Strategies
• Budget Allocation

• Ad Performance Metrics
• Impressions and Clicks
• Conversion Rates
• Return on Ad Spend (ROAS)

• Ad Optimization Techniques
• A/B Testing
• Audience Segmentation
• Bid Strategies

• Legal and Ethical Considerations
• Ad Policies and Guidelines
• User Privacy and Data Protection

CareerPath

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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WhatsIncludedBothPlans
  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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GLOBAL CERTIFICATE IN AD PLATFORM UTILIZATION
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London College of Foreign Trade (LCFT)
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05 May 2025
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