Global Certificate in Ad Platform Utilization
-- ViewingNowThe Global Certificate in Ad Platform Utilization is a comprehensive course designed to meet the growing industry demand for experts in digital advertising. This certificate equips learners with essential skills to excel in the dynamic field of advertising technology.
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โข Ad Platform Basics • Understanding Ad Platforms • Key Ad Platform Players โข Ad Format Selection • Display Ads • Video Ads • Native Ads โข Ad Campaign Management • Setting Up Campaigns • Targeting Strategies • Budget Allocation โข Ad Performance Metrics • Impressions and Clicks • Conversion Rates • Return on Ad Spend (ROAS) โข Ad Optimization Techniques • A/B Testing • Audience Segmentation • Bid Strategies โข Legal and Ethical Considerations • Ad Policies and Guidelines • User Privacy and Data Protection
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