Executive Development Programme in Sensory Marketing Research

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The Executive Development Programme in Sensory Marketing Research is a certificate course designed to enhance the learner's understanding of consumer behavior and decision-making. This programme emphasizes the critical role of sensory cues in marketing and how they influence consumer perceptions and choices.

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AboutThisCourse

In today's competitive business environment, there is a growing demand for professionals who can leverage sensory marketing to create compelling brand experiences and drive business growth. This course equips learners with essential skills in sensory research, data analysis, and strategic decision-making, making them attractive candidates for senior marketing roles. By completing this programme, learners will gain a competitive edge in the industry and demonstrate their commitment to staying at the forefront of marketing innovation. They will be able to apply their knowledge of sensory marketing to develop effective marketing strategies that engage consumers and drive business success.

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CourseDetails


• Sensory Marketing Research Fundamentals
• Perception and Psychology in Sensory Marketing
• Multi-Sensory Branding and Customer Experience
• Neuromarketing: Brain Science in Sensory Marketing
• Designing Sensory Experiments and Data Analysis
• Sensory Research Methods: Qualitative and Quantitative Approaches
• Advanced Statistical Techniques in Sensory Marketing Research
• Ethical Considerations in Sensory Marketing Research
• Communicating Research Findings and Insights
• Trends and Future Directions in Sensory Marketing Research

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN SENSORY MARKETING RESEARCH
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London College of Foreign Trade (LCFT)
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05 May 2025
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