Executive Development Programme in Sensory Marketing Research
-- ViewingNowThe Executive Development Programme in Sensory Marketing Research is a certificate course designed to enhance the learner's understanding of consumer behavior and decision-making. This programme emphasizes the critical role of sensory cues in marketing and how they influence consumer perceptions and choices.
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โข Sensory Marketing Research Fundamentals
โข Perception and Psychology in Sensory Marketing
โข Multi-Sensory Branding and Customer Experience
โข Neuromarketing: Brain Science in Sensory Marketing
โข Designing Sensory Experiments and Data Analysis
โข Sensory Research Methods: Qualitative and Quantitative Approaches
โข Advanced Statistical Techniques in Sensory Marketing Research
โข Ethical Considerations in Sensory Marketing Research
โข Communicating Research Findings and Insights
โข Trends and Future Directions in Sensory Marketing Research
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