Executive Development Programme in E-commerce Customer Journey Mapping: Strategic Insights

Name: Executive Development Programme in E-commerce Customer Journey Mapping: Strategic Insights
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The Executive Development Programme in E-commerce Customer Journey Mapping: Strategic Insights certificate course is a comprehensive program designed to meet the growing industry demand for experts who can optimize the customer journey in the digital shopping experience. This course emphasizes the importance of understanding and mapping the customer journey to drive e-commerce sales and customer loyalty.

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AboutThisCourse

Through this program, learners will gain essential skills in customer journey mapping, data analysis, and strategic decision-making, equipping them for career advancement in e-commerce and digital marketing. By leveraging real-world case studies and interactive learning tools, this course provides a hands-on approach to mastering the strategic insights necessary to succeed in today's competitive e-commerce landscape.

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CourseDetails

• Unit 1: Introduction to E-commerce Customer Journey Mapping
• Unit 2: Understanding Customer Experience (CX) in E-commerce
• Unit 3: Importance of Mapping the Customer Journey
• Unit 4: Stages of an E-commerce Customer Journey
• Unit 5: Data Analysis for Customer Journey Mapping
• Unit 6: Tools and Techniques for Customer Journey Mapping
• Unit 7: Creating Personalized Customer Journeys
• Unit 8: Measuring Success in Customer Journey Mapping
• Unit 9: Leveraging Customer Journey Mapping for Business Growth
• Unit 10: Best Practices in E-commerce Customer Journey Mapping

CareerPath

The Executive Development Programme in E-commerce Customer Journey Mapping focuses on developing professionals for the ever-evolving UK job market. This section highlights the strategic insights of the industry, demonstrating the demand for various roles through a 3D pie chart. Roles such as Digital Marketing Manager, E-commerce Product Manager, User Experience Designer, Data Analyst, and Customer Service Manager are in high demand, with each role offering unique opportunities for growth. The 3D pie chart illustrates the percentage of demand for each role, reflecting recent job market trends. Digital Marketing Managers, responsible for devising and executing marketing strategies, hold 25% of the demand. E-commerce Product Managers, coordinating the development, production, and marketing of products, represent 20% of the demand. User Experience Designers, shaping intuitive and seamless interfaces, account for 15% of the demand. Data Analysts, interpreting data to drive decision-making, also constitute 20% of the demand. Customer Service Managers, overseeing customer interaction, make up the remaining 20%. Salary ranges vary amongst these roles, with Digital Marketing Managers earning an average of £40,000 to £70,000, E-commerce Product Managers earning £45,000 to £80,000, User Experience Designers receiving £35,000 to £65,000, Data Analysts earning £30,000 to £60,000, and Customer Service Managers taking home £25,000 to £50,000. These roles and their corresponding salary ranges reflect industry relevance and the evolving need for skilled professionals in the UK's e-commerce landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN E-COMMERCE CUSTOMER JOURNEY MAPPING: STRATEGIC INSIGHTS

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London College of Foreign Trade (LCFT)

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05 May 2025

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