Certificate in E-commerce Analytics: Performance Tracking

Name: Certificate in E-commerce Analytics: Performance Tracking
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The Certificate in E-commerce Analytics: Performance Tracking is a comprehensive course designed to equip learners with essential skills in e-commerce analytics. This program emphasizes the importance of data-driven decision making in the e-commerce industry, where tracking and analyzing performance metrics are crucial for business growth and success.

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CourseDetails

• E-commerce Analytics Overview
• Understanding Key Performance Indicators (KPIs) in E-commerce
• Web Analytics Tools and Techniques
• Setting Up and Tracking E-commerce Goals
• Analyzing User Behavior in E-commerce
• Conversion Rate Optimization (CRO) Basics
• Data Visualization and Reporting in E-commerce Analytics
• Advanced E-commerce Analytics: Segmentation, Attribution, and Personalization
• E-commerce Analytics for Mobile Platforms
• Privacy and Security in E-commerce Analytics

CareerPath

The Certificate in E-commerce Analytics: Performance Tracking course prepares you for a variety of exciting roles in the UK's e-commerce sector. This interactive 3D pie chart highlights the most in-demand positions and their respective market shares. The e-commerce industry has experienced rapid growth, and organizations increasingly rely on data-driven insights to optimize their strategies. As a result, e-commerce analysts are highly sought after, accounting for 45% of the job market. These professionals leverage data visualization tools, such as Google Charts, to analyze customer behavior and market trends. Digital marketing specialists play a crucial role in promoting e-commerce businesses, capturing 30% of the job market. They create and implement digital marketing campaigns, optimize websites for SEO, and manage social media platforms. Business intelligence developers (15%) design and build data systems for e-commerce organizations. They create dashboards, reports, and data models, enabling businesses to make well-informed decisions. Lastly, data scientists (10%) use advanced statistical techniques and machine learning algorithms to uncover hidden patterns and insights in large datasets. Their work helps e-commerce companies improve customer experience, increase sales, and reduce costs. By enrolling in the Certificate in E-commerce Analytics: Performance Tracking course, you will gain the skills needed to excel in these dynamic roles and contribute to the continued growth of the e-commerce industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN E-COMMERCE ANALYTICS: PERFORMANCE TRACKING

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London College of Foreign Trade (LCFT)

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05 May 2025

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