Certificate in E-commerce Analytics: Performance Tracking

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The Certificate in E-commerce Analytics: Performance Tracking is a comprehensive course designed to equip learners with essential skills in e-commerce analytics. This program emphasizes the importance of data-driven decision making in the e-commerce industry, where tracking and analyzing performance metrics are crucial for business growth and success.

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ร€ propos de ce cours

With the rapid increase in online shopping, the demand for e-commerce professionals with strong analytical skills has surged. This course provides learners with the knowledge and tools to collect, analyze, and interpret e-commerce data, enabling them to optimize website performance, improve customer experience, and boost sales. By completing this certificate program, learners will gain a competitive edge in the job market and enhance their career prospects in e-commerce, digital marketing, and data analysis fields. They will develop a solid foundation in e-commerce analytics and acquire practical skills that can be directly applied to real-world business scenarios, making them valuable assets to any organization.

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Dรฉtails du cours


โ€ข E-commerce Analytics Overview
โ€ข Understanding Key Performance Indicators (KPIs) in E-commerce
โ€ข Web Analytics Tools and Techniques
โ€ข Setting Up and Tracking E-commerce Goals
โ€ข Analyzing User Behavior in E-commerce
โ€ข Conversion Rate Optimization (CRO) Basics
โ€ข Data Visualization and Reporting in E-commerce Analytics
โ€ข Advanced E-commerce Analytics: Segmentation, Attribution, and Personalization
โ€ข E-commerce Analytics for Mobile Platforms
โ€ข Privacy and Security in E-commerce Analytics

Parcours professionnel

The Certificate in E-commerce Analytics: Performance Tracking course prepares you for a variety of exciting roles in the UK's e-commerce sector. This interactive 3D pie chart highlights the most in-demand positions and their respective market shares. The e-commerce industry has experienced rapid growth, and organizations increasingly rely on data-driven insights to optimize their strategies. As a result, e-commerce analysts are highly sought after, accounting for 45% of the job market. These professionals leverage data visualization tools, such as Google Charts, to analyze customer behavior and market trends. Digital marketing specialists play a crucial role in promoting e-commerce businesses, capturing 30% of the job market. They create and implement digital marketing campaigns, optimize websites for SEO, and manage social media platforms. Business intelligence developers (15%) design and build data systems for e-commerce organizations. They create dashboards, reports, and data models, enabling businesses to make well-informed decisions. Lastly, data scientists (10%) use advanced statistical techniques and machine learning algorithms to uncover hidden patterns and insights in large datasets. Their work helps e-commerce companies improve customer experience, increase sales, and reduce costs. By enrolling in the Certificate in E-commerce Analytics: Performance Tracking course, you will gain the skills needed to excel in these dynamic roles and contribute to the continued growth of the e-commerce industry.

Exigences d'admission

  • Comprรฉhension de base de la matiรจre
  • Maรฎtrise de la langue anglaise
  • Accรจs ร  l'ordinateur et ร  Internet
  • Compรฉtences informatiques de base
  • Dรฉvouement pour terminer le cours

Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.

Statut du cours

Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :

  • Non accrรฉditรฉ par un organisme reconnu
  • Non rรฉglementรฉ par une institution autorisรฉe
  • Complรฉmentaire aux qualifications formelles

Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.

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CERTIFICATE IN E-COMMERCE ANALYTICS: PERFORMANCE TRACKING
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London College of Foreign Trade (LCFT)
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05 May 2025
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