Global Certificate in Consumer Behavior Insights: High-Performance Solutions

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The Global Certificate in Consumer Behavior Insights: High-Performance Solutions course is a comprehensive program designed to equip learners with essential skills in understanding consumer behavior. This course highlights the importance of consumer insights in driving business success and provides industry-demanded knowledge and strategies to excel in this field.

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AboutThisCourse

Throughout the course, learners will gain a deep understanding of consumer psychology, market research techniques, and data analysis. They will also explore the latest trends and technologies shaping consumer behavior, enabling them to make informed, strategic decisions that drive results. By completing this course, learners will be equipped with the skills and knowledge needed to advance their careers in marketing, market research, product development, and other related fields. They will be able to demonstrate their expertise in consumer behavior insights, providing high-performance solutions that meet the needs of modern businesses.

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โ€ข Unit 1: Introduction to Consumer Behavior Insights
โ€ข Unit 2: Consumer Decision-Making Process
โ€ข Unit 3: Consumer Perception and Cognition
โ€ข Unit 4: Consumer Learning and Memory
โ€ข Unit 5: Consumer Motivation and Emotion
โ€ข Unit 6: Segmentation and Targeting Strategies
โ€ข Unit 7: Buyer Personas and Customer Journey Mapping
โ€ข Unit 8: Brand Positioning and Equity
โ€ข Unit 9: Consumer Culture and Trends
โ€ข Unit 10: Measuring and Analyzing Consumer Behavior Insights

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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GLOBAL CERTIFICATE IN CONSUMER BEHAVIOR INSIGHTS: HIGH-PERFORMANCE SOLUTIONS
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London College of Foreign Trade (LCFT)
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05 May 2025
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