Global Certificate in Consumer Behavior Insights: High-Performance Solutions
-- ViewingNowThe Global Certificate in Consumer Behavior Insights: High-Performance Solutions course is a comprehensive program designed to equip learners with essential skills in understanding consumer behavior. This course highlights the importance of consumer insights in driving business success and provides industry-demanded knowledge and strategies to excel in this field.
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โข Unit 1: Introduction to Consumer Behavior Insights
โข Unit 2: Consumer Decision-Making Process
โข Unit 3: Consumer Perception and Cognition
โข Unit 4: Consumer Learning and Memory
โข Unit 5: Consumer Motivation and Emotion
โข Unit 6: Segmentation and Targeting Strategies
โข Unit 7: Buyer Personas and Customer Journey Mapping
โข Unit 8: Brand Positioning and Equity
โข Unit 9: Consumer Culture and Trends
โข Unit 10: Measuring and Analyzing Consumer Behavior Insights
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