Global Certificate in Market Research Techniques: Insights

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The Global Certificate in Market Research Techniques: Insights course is a comprehensive program designed to equip learners with essential skills for success in market research. This course is crucial in today's data-driven world, where businesses rely heavily on market research to make informed decisions.

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AboutThisCourse

The course covers various topics, including survey design, data analysis, and reporting techniques, providing learners with a solid foundation in market research methodologies. It is designed to meet the growing industry demand for professionals who can gather, analyze, and interpret market data to provide actionable insights. By completing this course, learners will be able to demonstrate their expertise in market research techniques, making them highly valuable to potential employers. They will have the skills to conduct effective research, interpret data, and provide valuable insights that can drive business success, leading to exciting career advancement opportunities.

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CourseDetails

• Market Research Fundamentals: Understanding the basics of market research, its importance, and the role of a market researcher.
• Questionnaire Design and Sampling: Learning the principles of creating effective questionnaires, sampling techniques, and data collection methods.
• Quantitative and Qualitative Research: Exploring the differences, benefits, and applications of quantitative and qualitative research methods.
• Data Analysis Tools: Mastering various data analysis tools such as SPSS, SAS, and Excel, and interpreting statistical data.
• Market Segmentation and Targeting: Discovering how to segment markets, analyze customer needs, and develop effective targeting strategies.
• Survey Research and Report Writing: Gaining expertise in designing and implementing survey research, and writing comprehensive research reports.
• Competitive Intelligence and Analysis: Uncovering competitor strategies, strengths, and weaknesses to inform business decisions.
• Consumer Behavior and Psychology: Delving into the study of consumer behavior, decision-making processes, and motivations.
• Online Research and Social Media Analytics: Harnessing the power of online research tools, social media analytics, and online panels for market research.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN MARKET RESEARCH TECHNIQUES: INSIGHTS
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London College of Foreign Trade (LCFT)
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05 May 2025
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