Global Certificate in Market Research Techniques: Insights
-- ViewingNowThe Global Certificate in Market Research Techniques: Insights course is a comprehensive program designed to equip learners with essential skills for success in market research. This course is crucial in today's data-driven world, where businesses rely heavily on market research to make informed decisions.
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⢠Market Research Fundamentals: Understanding the basics of market research, its importance, and the role of a market researcher.
⢠Questionnaire Design and Sampling: Learning the principles of creating effective questionnaires, sampling techniques, and data collection methods.
⢠Quantitative and Qualitative Research: Exploring the differences, benefits, and applications of quantitative and qualitative research methods.
⢠Data Analysis Tools: Mastering various data analysis tools such as SPSS, SAS, and Excel, and interpreting statistical data.
⢠Market Segmentation and Targeting: Discovering how to segment markets, analyze customer needs, and develop effective targeting strategies.
⢠Survey Research and Report Writing: Gaining expertise in designing and implementing survey research, and writing comprehensive research reports.
⢠Competitive Intelligence and Analysis: Uncovering competitor strategies, strengths, and weaknesses to inform business decisions.
⢠Consumer Behavior and Psychology: Delving into the study of consumer behavior, decision-making processes, and motivations.
⢠Online Research and Social Media Analytics: Harnessing the power of online research tools, social media analytics, and online panels for market research.
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