Global Certificate in Digital Performance Evaluation Skills

Name: Global Certificate in Digital Performance Evaluation Skills
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The Global Certificate in Digital Performance Evaluation Skills is a comprehensive course designed to equip learners with essential skills for career advancement in today's digital world. This course focuses on the importance of data-driven decision making and performance evaluation in digital marketing, providing learners with hands-on experience in using various digital analytics tools and techniques.

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AboutThisCourse

With the ever-increasing demand for digital marketing professionals, this course is highly relevant for anyone looking to expand their skillset and stay competitive in the industry. Learners will gain a deep understanding of key performance indicators, data visualization, and reporting, enabling them to make informed decisions and optimize digital marketing campaigns for maximum impact. By the end of this course, learners will be able to analyze and interpret digital performance data, identify trends and insights, and communicate findings effectively to stakeholders. This certification will not only enhance learners' resume but also provide them with the skills and confidence needed to succeed in a digital marketing role.

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CourseDetails

• Digital Analytics Fundamentals: Understanding digital performance evaluation without a solid foundation in digital analytics is impossible. This unit covers the basics of digital analytics, including key metrics, data collection, and analysis techniques.
• Website Performance Evaluation: This unit focuses on evaluating the performance of a website using various tools and techniques. Students will learn how to measure site speed, user experience, and conversion rates.
• Social Media Analytics: Social media is a critical component of any digital marketing strategy. In this unit, students will learn how to evaluate social media performance, including engagement rates, reach, and conversions.
• Search Engine Optimization (SEO) Evaluation: SEO is essential for driving organic traffic to a website. This unit covers the basics of SEO evaluation, including keyword research, on-page optimization, and backlink analysis.
• Email Marketing Evaluation: Email marketing remains a powerful tool for reaching customers and driving conversions. In this unit, students will learn how to evaluate email marketing performance, including open rates, click-through rates, and conversions.
• Paid Advertising Evaluation: Paid advertising is a critical component of many digital marketing strategies. This unit covers the basics of paid advertising evaluation, including cost-per-click (CPC), cost-per-impression (CPM), and return on ad spend (ROAS).
• Mobile App Analytics: Mobile apps are increasingly important for businesses of all sizes. In this unit, students will learn how to evaluate mobile app performance, including user engagement, retention, and revenue.
• Data Visualization and Reporting: Data is only useful if it can be easily understood and acted upon. In this unit, students will learn how to visualize and report digital performance data in a way that is clear, concise, and actionable.

CareerPath

In the UK, the demand for digital performance evaluation skills is booming, with an increasing number of businesses embracing digital transformation. This 3D pie chart highlights the most sought-after roles and their respective representation in the job market. *Digital Marketing Analysts* (25%) play a crucial role in understanding consumer behavior, measuring marketing campaigns' effectiveness, and optimizing marketing strategies to boost ROI. *SEO Specialists* (20%) are essential in enhancing websites' visibility on search engines, ensuring that the brand's digital presence is easily accessible to potential customers. *PPC Specialists* (18%) manage paid advertising campaigns, using data-driven approaches to maximize returns and reach targeted audiences. *Data Scientists* (15%) analyze large data sets to uncover trends, insights, and actionable strategies to help businesses make informed decisions. *Web Analytics Specialists* (12%) monitor and analyze website traffic, user behavior, and engagement metrics to optimize websites and enhance user experience. *Social Media Analysts* (10%) assess brand performance on social media platforms, identify trends, and develop strategies to improve social media presence and engagement. With these roles being in high demand, acquiring digital performance evaluation skills can lead to promising career prospects and competitive salary ranges in the ever-evolving UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN DIGITAL PERFORMANCE EVALUATION SKILLS

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London College of Foreign Trade (LCFT)

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05 May 2025

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