Global Certificate in Digital Performance Evaluation Skills
-- ViewingNowThe Global Certificate in Digital Performance Evaluation Skills is a comprehensive course designed to equip learners with essential skills for career advancement in today's digital world. This course focuses on the importance of data-driven decision making and performance evaluation in digital marketing, providing learners with hands-on experience in using various digital analytics tools and techniques.
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โข Digital Analytics Fundamentals: Understanding digital performance evaluation without a solid foundation in digital analytics is impossible. This unit covers the basics of digital analytics, including key metrics, data collection, and analysis techniques.
โข Website Performance Evaluation: This unit focuses on evaluating the performance of a website using various tools and techniques. Students will learn how to measure site speed, user experience, and conversion rates.
โข Social Media Analytics: Social media is a critical component of any digital marketing strategy. In this unit, students will learn how to evaluate social media performance, including engagement rates, reach, and conversions.
โข Search Engine Optimization (SEO) Evaluation: SEO is essential for driving organic traffic to a website. This unit covers the basics of SEO evaluation, including keyword research, on-page optimization, and backlink analysis.
โข Email Marketing Evaluation: Email marketing remains a powerful tool for reaching customers and driving conversions. In this unit, students will learn how to evaluate email marketing performance, including open rates, click-through rates, and conversions.
โข Paid Advertising Evaluation: Paid advertising is a critical component of many digital marketing strategies. This unit covers the basics of paid advertising evaluation, including cost-per-click (CPC), cost-per-impression (CPM), and return on ad spend (ROAS).
โข Mobile App Analytics: Mobile apps are increasingly important for businesses of all sizes. In this unit, students will learn how to evaluate mobile app performance, including user engagement, retention, and revenue.
โข Data Visualization and Reporting: Data is only useful if it can be easily understood and acted upon. In this unit, students will learn how to visualize and report digital performance data in a way that is clear, concise, and actionable.
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