Masterclass Certificate in Copywriting Principles: Write Persuasively and Effectively

Name: Masterclass Certificate in Copywriting Principles: Write Persuasively and Effectively
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The Masterclass Certificate in Copywriting Principles is a comprehensive course designed to equip learners with essential skills for crafting persuasive and effective copy. This course emphasizes the importance of compelling writing in various professional settings, from marketing and advertising to content creation and technical writing.

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AboutThisCourse

In today's fast-paced, digital world, the demand for skilled copywriters has never been higher. Companies across industries rely on persuasive copy to drive sales, engage audiences, and build brand loyalty. Through this course, learners will gain hands-on experience in developing engaging copy, mastering persuasive techniques, and refining their writing style. By the end of the course, learners will have a solid foundation in copywriting principles and be prepared to take on new challenges in their careers. Whether you're a seasoned professional or just starting out, the Masterclass Certificate in Copywriting Principles is an invaluable investment in your professional development. With a focus on practical skills and real-world application, this course will help you stand out in a crowded job market and advance your career in writing and beyond.

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CourseDetails

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Unit 1: Introduction to Copywriting Principles &best practices
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Unit 2: Understanding the Target Audience &buyer personas
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Unit 3: The Art of Crafting Compelling Headlines
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Unit 4: Storytelling &Content Creation for Emotional Engagement
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Unit 5: Call-to-Action Techniques &conversion optimization
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Unit 6: Utilizing Persuasive Language &rhetorical devices
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Unit 7: SEO Copywriting &search engine optimization
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Unit 8: A/B Testing ©writing experimentation
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Unit 9: Ethics in Copywriting &truth in advertising
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Unit 10: Case Studies &real-world copywriting examples

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN COPYWRITING PRINCIPLES: WRITE PERSUASIVELY AND EFFECTIVELY

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London College of Foreign Trade (LCFT)

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05 May 2025

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