Masterclass Certificate in Copywriting Principles: Write Persuasively and Effectively
-- ViewingNowThe Masterclass Certificate in Copywriting Principles is a comprehensive course designed to equip learners with essential skills for crafting persuasive and effective copy. This course emphasizes the importance of compelling writing in various professional settings, from marketing and advertising to content creation and technical writing.
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GBP £ 140
GBP £ 202
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Unit 1: Introduction to Copywriting Principles &best practices
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Unit 2: Understanding the Target Audience &buyer personas
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Unit 3: The Art of Crafting Compelling Headlines
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Unit 4: Storytelling &Content Creation for Emotional Engagement
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Unit 5: Call-to-Action Techniques &conversion optimization
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Unit 6: Utilizing Persuasive Language &rhetorical devices
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Unit 7: SEO Copywriting &search engine optimization
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Unit 8: A/B Testing ©writing experimentation
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Unit 9: Ethics in Copywriting &truth in advertising
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Unit 10: Case Studies &real-world copywriting examples
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