Global Certificate in Marketing Plan Fundamentals

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The Global Certificate in Marketing Plan Fundamentals is a comprehensive course designed to empower learners with the essential skills required to create impactful marketing plans. This certification program highlights the importance of a well-structured marketing strategy in today's competitive business landscape.

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AboutThisCourse

In an era where data-driven decision making is crucial, this course provides insights into market research, analysis, and planning techniques. Learners will gain a deep understanding of the key components of a successful marketing plan, including target audience identification, competitive analysis, and channel strategy. With industry-demand for marketing professionals at an all-time high, this course equips learners with the necessary skills to advance their careers. By the end of the course, learners will have the ability to develop and present marketing plans that drive business growth and achieve organizational objectives.

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CourseDetails

• Marketing Plan Overview: Understanding marketing plan fundamentals, purpose, and structure.
• Market Research: Conducting market research, identifying target audiences, and analyzing competition.
• SWOT Analysis: Performing SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for business and marketing strategy development.
• Marketing Objectives: Defining clear and measurable marketing objectives in alignment with business goals.
• Marketing Strategies: Developing marketing strategies, including positioning, differentiation, and branding.
• Marketing Tactics: Identifying and implementing marketing tactics, such as content marketing, social media, SEO, and advertising.
• Marketing Budget: Allocating resources for marketing initiatives, tracking, and adjustments.
• Marketing Metrics: Measuring marketing performance using key performance indicators (KPIs) and analytics.
• Marketing Plan Review: Regularly reviewing and updating the marketing plan to ensure continued alignment with business objectives.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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GLOBAL CERTIFICATE IN MARKETING PLAN FUNDAMENTALS
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London College of Foreign Trade (LCFT)
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05 May 2025
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