Global Certificate in Marketing Plan Fundamentals
-- ViewingNowThe Global Certificate in Marketing Plan Fundamentals is a comprehensive course designed to empower learners with the essential skills required to create impactful marketing plans. This certification program highlights the importance of a well-structured marketing strategy in today's competitive business landscape.
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โข Marketing Plan Overview: Understanding marketing plan fundamentals, purpose, and structure.
โข Market Research: Conducting market research, identifying target audiences, and analyzing competition.
โข SWOT Analysis: Performing SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for business and marketing strategy development.
โข Marketing Objectives: Defining clear and measurable marketing objectives in alignment with business goals.
โข Marketing Strategies: Developing marketing strategies, including positioning, differentiation, and branding.
โข Marketing Tactics: Identifying and implementing marketing tactics, such as content marketing, social media, SEO, and advertising.
โข Marketing Budget: Allocating resources for marketing initiatives, tracking, and adjustments.
โข Marketing Metrics: Measuring marketing performance using key performance indicators (KPIs) and analytics.
โข Marketing Plan Review: Regularly reviewing and updating the marketing plan to ensure continued alignment with business objectives.
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