Executive Development Programme in Economic Psychology: Economic Psychology Techniques
-- ViewingNowThe Executive Development Programme in Economic Psychology: Economic Psychology Techniques certificate course is a comprehensive program designed to equip learners with essential skills in the field of Economic Psychology. This course is crucial in today's industry where understanding consumer behavior, decision-making processes, and economic trends are paramount for business success.
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โข Fundamentals of Economic Psychology: An introductory unit covering the core concepts, theories, and principles of economic psychology, including the interaction between economic and psychological factors in decision-making. โข Behavioral Economics: This unit explores how psychological, cognitive, and emotional factors influence economic decisions, with a focus on biases, heuristics, and decision-making under uncertainty. โข Quantitative Research Methods: This unit covers quantitative research methods, including survey design, experimental design, and statistical analysis, with a focus on applications in economic psychology. โข Experimental Economics: A unit on the use of experiments to study economic decision-making, including the design and implementation of laboratory and field experiments. โข Consumer Behavior: This unit examines the psychological and social factors that influence consumer behavior, including perception, motivation, learning, and attitude formation. โข Game Theory: An introduction to game theory, including strategic decision-making, bargaining, and cooperation, with applications to economic psychology. โข Judgment and Decision Making: This unit explores the psychological processes involved in judgment and decision-making, including risk perception, probability judgment, and decision-making under uncertainty. โข Social Psychology of Money: A unit on the social and psychological aspects of money, including the psychological effects of money, the social consequences of wealth and poverty, and the role of money in social relationships.
โข Neuroeconomics: This unit explores the neural basis of economic decision-making, including the role of brain structures and neurotransmitters in reward processing, decision-making, and motivation.
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