Executive Development Programme in Economic Psychology: Economic Psychology Techniques
-- ViewingNowThe Executive Development Programme in Economic Psychology: Economic Psychology Techniques certificate course is a comprehensive program designed to equip learners with essential skills in the field of Economic Psychology. This course is crucial in today's industry where understanding consumer behavior, decision-making processes, and economic trends are paramount for business success.
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⢠Fundamentals of Economic Psychology: An introductory unit covering the core concepts, theories, and principles of economic psychology, including the interaction between economic and psychological factors in decision-making. ⢠Behavioral Economics: This unit explores how psychological, cognitive, and emotional factors influence economic decisions, with a focus on biases, heuristics, and decision-making under uncertainty. ⢠Quantitative Research Methods: This unit covers quantitative research methods, including survey design, experimental design, and statistical analysis, with a focus on applications in economic psychology. ⢠Experimental Economics: A unit on the use of experiments to study economic decision-making, including the design and implementation of laboratory and field experiments. ⢠Consumer Behavior: This unit examines the psychological and social factors that influence consumer behavior, including perception, motivation, learning, and attitude formation. ⢠Game Theory: An introduction to game theory, including strategic decision-making, bargaining, and cooperation, with applications to economic psychology. ⢠Judgment and Decision Making: This unit explores the psychological processes involved in judgment and decision-making, including risk perception, probability judgment, and decision-making under uncertainty. ⢠Social Psychology of Money: A unit on the social and psychological aspects of money, including the psychological effects of money, the social consequences of wealth and poverty, and the role of money in social relationships.
⢠Neuroeconomics: This unit explores the neural basis of economic decision-making, including the role of brain structures and neurotransmitters in reward processing, decision-making, and motivation.
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