Global Certificate in Offer Strategy Development: Strategic Insights
-- ViewingNowThe Global Certificate in Offer Strategy Development: Strategic Insights course is a comprehensive program designed to equip learners with the essential skills needed to excel in offer strategy development. This course is crucial for professionals seeking to advance their careers in marketing, sales, and product management.
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⢠Unit 1: Introduction to Offer Strategy Development
⢠Unit 2: Market Research and Analysis
⢠Unit 3: Customer Segmentation and Targeting
⢠Unit 4: Value Proposition Development
⢠Unit 5: Competitive Analysis and Positioning
⢠Unit 6: Pricing Strategies and Tactics
⢠Unit 7: Product and Service Design for Strategic Offers
⢠Unit 8: Go-to-Market Planning and Execution
⢠Unit 9: Metrics and Analytics for Offer Strategy Performance
⢠Unit 10: Continuous Improvement and Innovation in Offer Strategy
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